The Last to Leave South Street Seaport's Pier 17 Mall
In the empty, half-lit mall, Joseph Demane prepares to close Simply Seafood for the night. He must remain open until 9 p.m., seven days a week, or risk forfeiting his court case. Photo: Carl Glassman/Tribeca Trib
It was a fancy, blue carpet event that South Street Seaport developer Howard Hughes Corp. held last month to celebrate the groundbreaking at Pier 17, where the 28-year-old mall will soon be gutted to make way for a new waterfront shopping outlet. Mayor Michael Bloomberg, city officials and even members of the press were shuttled by golf cart the short distance from South Street to the mall’s entrance.
As Bloomberg walked through the all-but-shuttered pier building to get to the ceremony on the other side, a lone voice came from the second floor. It was John Demane, co-owner of Simply Seafood, a longstanding family food business that is the one holdout in the otherwise-deserted mall.
“I called out to him,” Demane later recounted, “‘Mayor Bloomberg, I’m a tenant in Pier 17—I have seven years left on my lease, and Howard Hughes is trying to kick me out. Can you do anything for the small businesses?’”
“He looked up and said, ‘I’ll look into it.’”
Despite the mayor’s promise, the wrecking ball is coming and the Demanes, John and his son Joseph, will probably soon be out.
The two men are in court with Howard Hughes over a disputed lease agreement that the Demanes argue is in effect until 2020, but that the developer claims is invalid because of rent arrears.
“Although the lease agreement gave the company a 10-year lease term extension option,” a Hughes spokesman said in an email, “Simply Seafood was unable to exercise the option because it had breached several terms of the lease.”
According to the Demanes, the “breach” occurred in part because the Howard Hughes’s predecessor, General Growth Properties, failed to deposit their rent checks in 2005, and there is now a dispute over how much is owed.
Awaiting a judge’s decision, which they were told would be this month, the father and son have been keeping their fish stand open seven days a week, from 10 in the morning to 9 at night, in the eerie emptiness of the former food court.
There on the third floor, where there’s hardly a sound but for the hum of passengerless escalators, and where deserted food stalls still beckon with pictures of lobster rolls, bubble tea and teriyaki, only Simply Seafood has remained open. Howard Hughes formally closed the mall on Sept. 9 but a sign at the entrance informs visitors that the eatery is still in business.
The Demanes’ lawyer has advised the owners to remain open or face claims of business abandonment and risk forfeiting their case.
“If the judge rules we have a lease and they can’t get us out, then I guess we sit here until they come and [negotiate] with me,” Joseph said. “Or the judge says, ‘You don’t have a lease, you have to get out,’ and I leave. What are you going to do?”
With the help of one other worker, the father and son sell a sampling from their menu—fish and chips, mussels and red snapper—to the 20 to 25 diners who find their way to the stand each day.
Between their loyal customers, the absence of competition, and a court-mandated low rent, the Demanes say they’ve even been turning a profit.
But for the elder Demane, 69, the lawsuit, now in its ninth year, has taken its toll.
“I’d like to win,” he said, standing behind a refrigerated display case containing only a shrimp cocktail, crab sandwich and red snapper salad. “But at this point, I just want to get it over with.”
With plenty of time on his hands, John Demane said his thoughts turn to his wife in Florida, who he hadn’t seen for two months. “And I think about the aggravation of going day in and day out to court,” he added.
John Demane makes near-daily appearances at 111 Centre Street, where their drawn-out lawsuit is being adjudicated. If the ruling is in their favor, Howard Hughes will likely have to negotiate a buyout of the remaining seven years on their lease. According to a Hughes lawyer, the return of Simply Seafood to the new mall is out of the question.
If they lose, it will be the end of a family business that dates back to the mid-1940s, when John’s father started as a fish wholesaler on South Street. In 1983, the business moved to the Fulton Market Building, where they operated a fish store and a clam bar. In 1995 they moved to the pier.
“It was a good business but the last eight years have taken the fun out of it,” said John. “It’s just draining.”
“Your life’s on hold. You can’t plan anything,” Joseph said recently, as 9 p.m. approached and he prepared yet again to close up shop in the half-lit food court.
“It’s like being in purgatory. You’re just waiting to see what happens.”